Marketing Matters. Part 1 of 10

1. Make a Plan.

Parson’s Porch Books is probably more aggressive than most at marketing its authors’ books. But as almost any author will tell you, today, when the book business is in worldwide disarray, the most effective marketing is usually done by the authors themselves. Therefore, it is imperative, even before your book comes out, to sit down and draft a plan for how you yourself can most effectively present it to the public.

Write down every idea you have, however farfetched or preposterous it may at first appear. Don’t worry about the order of your thoughts; you can always arrange them later. The most important thing is to give them free flow, so that you allow your imagination to do its best to tell you the things you can do to bring your book to everyone’s attention.